Summary Essay Example | Topics and Well Written Essays - 500 words - 171

Summary - Essay Example There are many examples given here about people that were found in such situations and then forced to pay more than the regular charge. Jacob tells his story about what happened when his wife was about to deliver their second daughter, Baby Olivia. It occurred in summer on a Friday evening when his wife called him. His wife was working until she went to labor pains. She worked next to his office, and she was coming to meet him so they could go to the hospital. They went to the road to flag down a vehicle. It was hot, and the cabs were moving fast without stopping but, fortunately, one stopped, and they were heading to the hospital. Jacob was surprised when the driver told him that he was to pay four times the normal charge. He was very furious, but the condition of the wife left him no other option but to pay what the driver wanted (Planet Money 2014). Another example is where a young couple were forced to pay seven times the normal charge. It was December in the New York City. It was raining, snowing and sleeting, a cold weather and cabs were sliding on the road. The young couple aged around 25 years had waited for one and a half hours without finding a car. They even tried to call service vehicles in vain. The lady was wearing a short skirt in the chilly weather. Then came a driver from Uber Company and they ended up paying seven times the usual charge. Liza Chow was also caught in the snow and paid $192 instead of $65 for a 5-mile car ride by Uber Company. Lisa chow and Zoe make an argument that surge pricing may benefit everyone. They define the argument by saying if Uber Company does not charge more than the standard cost drivers will not be motivated. They will not go out struggling in the snow. Surge pricing will help the people out in the snow or when it is sleeting as the drivers will be available knowing the pay is more. Hence surge price will benefit the drivers and the people caught in the snow and the

What are the pros of unification on East Germany Essay

What are the pros of unification on East Germany - Essay Example Germany rose in the international politics and became the largest and strongest country economically, in the European Union. This political stability could be seen in the nature of elections and policy processes that took place in the country. The state ensured that the citizens participated in the countrys political affairs. The government educated the citizens on political systems, making them aware of their role. Policy making processes became transparent with the interest of the citizens at heart (Dalton et al). Introduction of a functioning currency (Deutschmark) was an economic benefit to the country. In addition, stable administrative and legal systems attracted investors in the country. Thus, Germany had access to European markets and funds. Between the years of 1990 and 2006, the European Union had given 17.9 billion Euros to Germany. These funds have assisted the country dealing with the economic and policy challenges (Dalton et al).

Influence on a River Rates of Discharge

Influence on a River Rates of Discharge Introduction The analysis of river ‘flow regimes’ has evolved into a fundamental aspect of the Geographical discipline. The contemporary geographer is aware of how a complex system of factors can influence a river’s rate of discharge. Factors Influencing Flow Regimes The six constituents of the hydrological cycle effect river flow regime. These are precipitation, infiltration, evaporation, transpiration, surface run-off and ground water flow.[1] Veissman and Lewis have noted the complexity of this cycle by stating: ‘paths taken by precipitated droplets of water are many and varied before the sea is reached.’[2] Precipitation levels vary in accordance with a variety of factors; such as latitude, altitude, vegetation cover and micro-climatic particularities. However, precipitation is relatively uncomplicated to measure and thus grants the most data.[3] Ingle Smith and Stopp have highlighted that a river’s discharge is ‘related to precipitation but complex.’[4] Indeed, there is always a ‘time lag’ from the commencement of heavy periods of rainfall to a marked increase in river discharge.[5] The duration of time lag will depend upon the infiltration capacity of the soil in the river’s catchment area, as well as local topography and the presence of vegetation. Rivers obtain the majority of their water supply via the process of ‘through flow.’[6] Through flow occurs when water held within the soil gradually travels to the river channel and explains why, even during dry periods, ‘few rivers or streams cease to flow.’[7] Vegetation plays a vital role in the character of river regimes. Surrounding plants and trees intercept precipitation and influence the amount of water which will ultimately pass to the water way.[9] Rain water may land on foliage or dead organic matter and evaporate, or be absorbed by roots in the soil. These processes constitute the phenomenon known as ‘evapotranspiration.’[10] Forests have a balancing effect on the hydrological cycle and restrict a superfluous quantity of water entering the river channel during periods of heavy rainfall.[11] In colder climes, such as the Tiaga region, the shade from trees can prevent rapid snow melt causing flash floods.[12] Deforestation has had a marked influence on the nature of river regime characteristics. Comparison of Discharge Values The correlation of the mean monthly discharge values of specific river regimes, in different locations, imparts much fascinating information. The discharge value of a river is measured in cubic metres per second (mà ¯Ã¢â‚¬Å¡Ã‚ ³/sec).[13] The River Suir of the Republic of Ireland and the River Thames of Great Britain both exhibit very similar flow regimes of a uni-modal nature. The two rivers are situated in the north western European temperate zone and flow levels peak in January and ebb in July in tandem with the wet and dry seasons. On an annual basis the Suir has a mean monthly flow rate of 54.250 mà ¯Ã¢â‚¬Å¡Ã‚ ³/sec and the Thames has a rate of 61.583 mà ¯Ã¢â‚¬Å¡Ã‚ ³/sec. The greatest deviation from mean rate occurs in January. During this month the Thames exhibits a discharge rate of 110mà ¯Ã¢â‚¬Å¡Ã‚ ³ /sec whilst the Suir’s rate is 92mà ¯Ã¢â‚¬Å¡Ã‚ ³ /sec. The month of July provides the lowest discharge rate for both water ways: 2.98% of total annual discharge passes through the Thames, whilst it is 4.45% for the Suir. The Mediterranean zone offers a distinct form of river regime flow pattern. The Vinalopo River, which is situated in South East Spain near the town of Alicante, illustrates this actuality. Unlike the rivers of northern temperate regions, the Vinalopo’s range of discharge is more extreme, ranging from an average level of only 25mà ¯Ã¢â‚¬Å¡Ã‚ ³ /sec in September to a substantial 410mà ¯Ã¢â‚¬Å¡Ã‚ ³ /sec in January. This represents a range of 385mà ¯Ã¢â‚¬Å¡Ã‚ ³ /sec. Indeed, the greatest deviations from the monthly mean value of 197.417mà ¯Ã¢â‚¬Å¡Ã‚ ³ /sec take place in the winter, during January (410 mà ¯Ã¢â‚¬Å¡Ã‚ ³ /sec) and February (380 mà ¯Ã¢â‚¬Å¡Ã‚ ³ /sec), and in late summer, in August (30 mà ¯Ã¢â‚¬Å¡Ã‚ ³ /sec) and September (25 mà ¯Ã¢â‚¬Å¡Ã‚ ³ /sec). The mighty Yenisey River of Russia runs from the town of Kyzl in Southern Siberia and traverses theWest Siberian lowlands before entering the Kara Sea 388km away to the north.[14] Mean monthly discharge is 17,916.667 mà ¯Ã¢â‚¬Å¡Ã‚ ³ /sec, and peak discharge of 76,000 mà ¯Ã¢â‚¬Å¡Ã‚ ³ /sec occurs in June, which constitutes 35.35% of total annual discharge in one month.. From November to April average discharge is only 4,750 mà ¯Ã¢â‚¬Å¡Ã‚ ³ /sec and this six month period provides only 13.25% of total annual flow. Discharge rate increases abruptly in spring, peaks in June, and ebbs dramatically from July (28,000 mà ¯Ã¢â‚¬Å¡Ã‚ ³ /sec) to October (15,000 mà ¯Ã¢â‚¬Å¡Ã‚ ³ /sec). Thus, the Yenisey displays an entirely different regime to that of the Thames, the Suir and the Vinalopo. Base flow occurs during April and peak flow during June, and represents an astonishing range of 72,000mà ¯Ã¢â‚¬Å¡Ã‚ ³ /sec throughout the year. South East Asia is home to the Brahamaputra River which flows from high in the Himalayan Mountains before meeting the Ganges River in the delta of southern Bangladesh.[15] Like the Yenisey River, the Brahmaputra also crosses an array of climatic regions. A peak discharge rate of 43,120 mà ¯Ã¢â‚¬Å¡Ã‚ ³ /sec occurs in August and constitutes 18.64% of total annual discharge. This represents the largest deviation from a mean monthly discharge of 19,277.50 mà ¯Ã¢â‚¬Å¡Ã‚ ³ /sec. Base flow is recorded at a rate of 4,190 mà ¯Ã¢â‚¬Å¡Ã‚ ³ /sec in February and represents a flow range of 38,930 mà ¯Ã¢â‚¬Å¡Ã‚ ³ /sec. The Bramhaputra is comparable to the Yennisey as flow trend ebbs in winter and increases in spring and summer. However, flow peaks later in the year and the period of November to April constitutes 17.58 % of total annual discharge, which is slightly higher than that of the Yenisey. The range of discharge rate of this water way is also not as extreme as that of the Yenisey River a nd is more dissipated throughout the months of May to October. The Congo (Zaire) River is the fifth largest river in the world and is situated in central Africa.[16] The river flows through zones of tropical rainforest and savannah. The flow regime of the river is bi-modal due to its situation in the tropics. Discharge peaks at 73,600 mà ¯Ã¢â‚¬Å¡Ã‚ ³ /sec in December which constitutes 15.73% of total annual discharge. The secondary May peak of 62,100 represents 13.27% of yearly discharge. July witnesses a base flow level of 21,600 mà ¯Ã¢â‚¬Å¡Ã‚ ³ /sec. Thus, the range of flow discharge is 52,000mà ¯Ã¢â‚¬Å¡Ã‚ ³/sec. Discharge follows an entirely different pattern to the aforementioned water ways. The volume increases and decreases twice on an annual basis. It rises from March to May and from July to December, respectively, and ebbs during the interim periods. Climatic and Regional Influences Each of the six river regimes exhibit these particular annual flow patterns due to the specific climatic and environmental factors which prevail within their catchment areas. The Thames and Suir regimes are situated in the temperate forest biome which experiences ‘warm moist summers and mild winters.’[17] Precipitation occurs throughout the year and peaks during the winter.[18] This is why both rivers experience the highest levels of discharge in January. Evapotranspiration peaks during the summer, but the heavy peaty soils continue to provide supplies of stored water to the rivers via the process of through flow.[19] The Alicante Mountains north and west of the town of Alicante rise to a height of almost 1600 metres and influence the flow regime of the Vinalopo River. Precipitation levels increase with altitude and, during the autumn and winter rains, the river discharge rate rises as water enters the main channel via mountain tributaries. Evapotranspiration rates far outbalance rainfall in the hot months of July and August when temperatures around the town of Elche can reach as high as 26à ¯Ã¢â‚¬Å¡Ã‚ °C. Thus, discharge is severely reduced to only 2.33% of total annual discharge in August and September. Indeed, during this period of base flow the river benefits little from through flow as moisture in the arid Mediterranean soil is quickly evaporated upwards. The local demands of the population and vegetation also decreases the water table in the lower lying regions of the Vinalopo catchment. For example, the large incidence of palm trees surrounding the town of Elche naturally reduces the water budget in the region during the dry Mediterranean summer. The flow regime of the Yenisey river is influenced by the continental climate of the Asiatic land mass, which experiences great extremes of temperature.[20] As temperatures gradually rise in the spring time, after the bitterly cold winter, snow melt in the mountains, and ablation of glaciers, causes a surge in discharge. The water from the melting precipitation and ice cannot be absorbed by the permafrost, which underlies the soil, and thus runs off directly to the river and its tributaries.[21] Permafrost will also melt as temperatures rise providing an additional source of water via through flow. The discharge rate of the Brahmaputra River also increases in March and April due to Himalayan snow melt entering the river regime.[22] The monsoon rains commence in April and continue until October. During this period up to 200cm of precipitation can fall and the Brahmaputra is ‘swollen by June or July.’[23] Such a high influx of water explains why discharge increases rapidly. Non-equatorial tropical river systems experience higher rates of precipitation during the summer months and a considerable reduction in winter.[24] Indeed, only 9.54% of total annual discharge flows through the Brahmaputra from December to March. The flow regime of the Congo River is unique amongst the six river regimes as it is of a bi-modal nature, ebbing and flowing twice annually. Precipitation levels are bi-modal[25] and peak at the time of the equinoxes in March and April.[26] This is due to the tropical equatorial location of the river, and discharge rate exhibits a marked increase after these months. Indeed, rainfall is continuous throughout the year and the annual level in Kasangani, Democratic Republic of Congo, is approximately 170cm. This factor highlights why the monthly discharge rate never drops below 4.7% of the total annual volume. Temperature remains practically constant at 25à ¯Ã¢â‚¬Å¡Ã‚ °C along the route of the Congo throughout the year due to the absence of seasonality in this biome.[27] Conclusion The discharge levels of the Suir, Thames and Vinalopo rivers all correspond with increased levels of precipitation in the winter and reduced precipitation in the summer. The range of discharge in the Thames and Suir is much less than that of the Vinalopo. This is due to the fact that they are situated in a temperate climate and do not experience the extremes of high temperature, altitude and rainfall which exist in the Mediterranean environment. Increased autumn and winter precipitation rates on the Alicante mountains, and the dry hot summers, are responsible for a flow discharge rate which ranges from 410mà ¯Ã¢â‚¬Å¡Ã‚ ³ /sec in January to only 25mà ¯Ã¢â‚¬Å¡Ã‚ ³ /sec in August. Mountain ranges also influence the discharge rates of the Brahmaputra and Yennisey Rivers profoundly. Snow melt and glacial ablation at high altitudes cause a surge in discharge during the spring months in both rivers. However, discharge reduces to 6,000 mà ¯Ã¢â‚¬Å¡Ã‚ ³ /sec on the Yennisey by November and this is due to the onset of the severely cold continental winter. Precipitation in the Siberian mountains is now frozen, and overland and through flow to the river channel is severely reduced. The monsoon climate of south east Asia ensures that the discharge of the Brahmaputra remains high for a longer period of time. In November average discharge is still 11,735 mà ¯Ã¢â‚¬Å¡Ã‚ ³ /sec; almost double that of the Yennisey. Thus, total annual flow is dissipated over a longer time period than the more extreme ‘freeze/thaw’ trend of the Yennisey regime. The Congo has a very different annual discharge trend to the other rivers due to its situation in equatorial Africa. The bi-modal rain season ensures that discharge rises and falls twice on an annual basis. The Congo has the highest total annual discharge of all the rivers. It is almost double that of the Brahmaputra and this is testimony to the incessant precipitation of the equatorial tropics. Bibliography CHARLESWORTH, J. K. Historical Geology of Ireland, Oliver and Boyd, 1963 Pages: 439, 439 DEWDNEY, J. C. A Geography of the Soviet Union, Pergamon Press, Third Edition, 1979 Pages: 5, 7, 13, 18, 20, 29, 31 FACAROS, D. PAULS, M. Spain, Cadogan Books Ltd, Second Edition, 1989 Pages: 18, 160 FORBARTH, P. The River Congo, Seeker and Warburg, 1978 Pages: 4, 5 GANDERTON, P. Mastering Geography, MacMillan, 2000 Pages: 311, 313, 315, 317 GOUDIE, A. THOMAS, D. S. G. The Dictionary of Physical Geography, Blackwell, Third Edition, 2000 Pages: 209, 405 HOLDEN, J. An Introduction to Physical Geography and the Environment, Pearson Education Ltd, 2005 Pages: 37, 39, 178, 179, 183, 185, 186, 189, 193, 194, 196, 301, 309, 312, 328, 470, 471, 476, 531 INGLE SMITH, D. STOPP, P. The River Basin, An Introduction to the Study of Hydrology, Cambridge University Press, 1978 Pages: 15, 19 VEISSMAN, W. LEWIS, G. L. Introduction to Hydrology, Pearson Education Inc, Fifth Edition, 2003 Pages: 2, 3, 9, 10, 27 NICHOLSON, R. Nicholson’s Guide to the Thames, From Source to Sea, Robert Nicholson Publications Ltd, Second Edition, 1974 Pages: 4, 5, 6 WEIGHTMAN, B. A. Dragons and Tigers, A Geography of South, East and South East Asia, John Wiley and Sons, 2006 Pages: 191, 193, 194, 195 WHITE, R. Africa Geographical Studies, Heinemann, 1984 Pages: 44, 45, 46, 167, 169, 170, 171, 286, 396 National Geographic Atlas of the World, National Geographic Society, Sixth Edition, 1995 Pages: 74, 83, 94 1 Footnotes [1] W Viessman, G L Lewis, Introduction to Hydrology, Pearson, 2003) 2 [2] W Viessman, G L Lewis) 3 [3] D Ingle Smith, P Stopp, The River Basin, An introduction to the Study of Hydrology, Cambridge, 1978) 15 [4] D Ingle Smith, P Stopp) 15 [5] D Ingle Smith, P Stopp) 15 [6] J Holden, An Introduction to Physical Geography and the Environment, Pearson, 2005) 312 [7] D Ingle Smith, P Stopp) 15 [9] D Ingle Smith, P Stopp) 9 [10] J Holden) 39 [11] D S G Thomas, A Goudie, The Dictionary of Physical Geography, Blackwell, 2000) 209 [12] D S G Thomas, A Goudie) 209 [13] W Viessman, G L Lewis) 9 [14] National Geographic Atlas of the World, National Geographic Society, 1995) 74 [15] National Geographic Atlas of the World) 83 [16] National Geographic Atlas of the World) 94 [17] P Ganderton, Mastering Geography, MacMillan, 2000) 314 [18] J Holden) 328 [19] J Holden) 328 [20] J C Dewdney, A Geography of the Soviet Union, Pergamon, 1979) 7 [21] P Ganderton) 311 [22] B A Weightman, Dragons and Tigers, A Geography of South, East and South East Asia, Wiley, 2006) 195 [23] B A Weightman) 195 [24] J Holden) 328 [25] J Holden) 328 [26] R White, Africa Geographical Studies, Heinemann, 1984) 169 [27] R White) 167

Terrorism and the Just War Tradition Essay -- September 11 Terrorism E

Terrorism and the Just War Tradition       It ´s important, at the outset, to understand what the just-war tradition is, and isn ´t. The just-war tradition is not an algebra that provides custom-made, clear-cut answers under all circumstances. Rather, it is a kind of ethical calculus, in which moral reasoning and rigorous empirical analysis are meant to work together, in order to provide guidance to public authorities on whom the responsibilities of decision-making fall. This essay will study the tradition and apply it to the Sept. 11 aftermath.    From its beginnings in St. Augustine, just-war thinking has been based on the presumption -- better, the classic moral judgment -- that rightly-constituted public authorities have the moral duty to pursue justice -- even at risk to themselves and those for whom they are responsible. That is why, for example, St. Thomas Aquinas discussed just war under the broader subject of the meaning of "charity," and why the eminent Protestant theologian Paul Ramsey argued that the just-war tradition is an attempt to think through the public meaning of the commandment of love-of-neighbor. In today ´s international context, "justice" includes the defense of freedom (especially religious freedom), and the defense of a minimum of order in international affairs. For these are the crucial components of the peace that is possible in a fallen world.    This presumption -- that the pursuit of justice is a moral obligation of statecraft -- shapes the first set of moral criteria in the just-war tradition, which scholars call the "ius ad bellum" or "war-decision law:" Is the cause a just one? Will the war be conducted by a responsible public authority? Is there a "right intention" (which, among ... ...tc.; no one suggests that guerrilla warfare is anything other than warfare. It is true that the just-war tradition is accustomed to thinking of states as the only "unit-of-count" in world politics. The new situation demands a development of the just-war tradition. As a method of moral reasoning about politics, the just-war tradition emerged long before the state system; the tradition developed to deal with the realities of a world in which states were the primary actors, and now it must develop to help us think through our moral obligations in a world in which non-state actors, like terrorist organizations and networks (often allied with states), are crucial, and intentionally lethal, actors.    SOURCES CITED:    CNN.com http://www.cnn.com/    In Response to Terrorism. http://www.powertochange.com/peace/articles/terror_response.html   

Analysis of Editorial and Advertising Content for Glamour Magazine

{draw:rect} UNIVERSITY OF ULSTER *FACULTY OF *BUSINESS AND MANAGEMENT {draw:custom-shape} COURSEWORK SUBMISSION SHEET This sheet must be completed in full and attached to the front of each item of assessment Before submission to the School Office. Student Name: Maria Lynch Registration No: B00351233 Programme Title: CONSUMER BEHAVIOUR Module Code/Title: BMG378 Lecturer: Donald Mc Fetridge Date Due: April 16th 2010 (NB: Latest hand-in time is on the due date unless otherwise advised) Submitted work is subject to the following assessment policies: 1 Coursework must be submitted by dates as specified by the Subject committee. Students may seek prior consent from the [Course/Subject] Director to submit coursework after the official deadline; such requests must be accompanied by a satisfactory explanation and in the case of illness by a medical certificate. 3 Coursework submitted without consent after the deadline will not normally be accepted and will therefore receive a mark of zero. CO NTENTS Introduction 3 Analysis of advertising content 3 Analysis of editorial content 4 Magazines target market 5 Marketing and promotional content 6 Product strategy 7 The importance of consumer behaviour 7-8 Future trends 8-9 Conclusion 10 Bibliography 11 Appendix 12 Introduction I have been asked by my lecturer to analyse the editorial and advertising content of a lifestyle magazine of my choice. The magazine that I have chosen is Glamour; the reason that I chose this magazine, is because it is Britain’s number one women’s magazine and has been in circulation for over seventy years. Glamour is a prestigious fashion magazine first printed in 1939 by Conde Nast Publishing who are responsible for numerous fashions and lifestyle magazines including Vogue, Men’s Vogue, Allure, GQ and many more. Topics addressed by the magazine include: Love, Fashion, Sex, Beauty, Health and lifestyle and Celebrity gossip. Glamour is recognised as a world class fashion magazine and it is now published in the US, UK and numerous countries across Europe. Analysis of advertising content The advertising director for Glamour is Grace Dawson, and the fashion Assistant is Kerryn Grady, the products advertised are all premium brands like Dior, Yves Saint Laurent, DKNY, D&G and many more. The number of pages used in the magazine to advertise products greatly exceeds the number of pages with editorial content. The front cover of the magazine is dominated by Danni Minogue, a highly influencing style icon for more than two decades and the main topics addressed in the March 2010 issue. The magazine is printed on high quality glossy paper sending out a message of being luxurious, some of the advertising companies have attached samples of the products they are advertising and there is also a free gift offer from Benefit make up with every subscription to the magazine. The back cover is a celebrity endorsed by Charlie Theron for J’adore Dior perfume, a high cost to any marketing department, and on the inside of the back page is Cheryl Cole endorsing L’Oreal Hair products, inside of the front cover is a double spread advertising Lancome. These are the most expensive advertising spaces that a company can buy in a magazine as they are the first and last pages the reader looks at making them more memorable. There are a number of advertisements for men’s products such as aftershaves throughout, which are more likely a tactic by marketers to target women to buy these products as gifts as it is solely directed towards a male reader. There is a strong presence of sex in the advertising content; many of the images are provocative images to advertise the clothing ranges mostly, images that would not have been acceptable to print in the editions in the early 1940’s, people of today are becoming desensitised towards these images as they are more familiar with them. {draw:custom-shape} {draw:frame} Analysis of editorial content The editorial content starts on page 74, all pages before this are mainly advertisements and some acknowledgements and details of all editors, directors and managers. The editorial content starts with the topic of sex, which is then followed by a conservative political view and an exclusive interview with David Cameron although there is not much depth to the editorial content the writer takes a more light hearted approach researching Cameron’s personal life, his appearance and daily regime than into political views and issues surrounding the conservative party. The front cover has all the main issues addressed in the magazine in a bold red and black font with the largest most important being â€Å"723+ styles fixes†. Inside about quarter of the way in is a page devoted to readers letters and how much they have appreciated articles from previous issues and how they have helped the reader in their personal situations, with the winning letter receiving a camera to the value of ? 150. {draw:line} {draw:line} {draw:line} {draw:line} {draw:custom-shape} {draw:frame} Magazines target market Glamour magazine is marketed towards career orientated heterosexual women, who are fashion conscious with targeted reader age of between 19 and 50. The socio economic class of the women that read this magazine would be typically either lower middle class or middle class, professional or junior management, educated and possibly with a political interests and a high level of disposable income as the goods advertised are designer brands such as D &G, Calvin Klein and premium brand make up like Lancome and Dior. In the 70’s VALS Value and lifestyle segmentation was developed for commercial purposes in California in an attempt by SRI International to have a better understanding of consumer lifestyle. Created to identify and group people accordingly so that they could predict consumer values and motivations to that they could target to the correct customers and make marketing attempts more efficient. Table 9. 4 page 400 Consumer Behaviour, Ray Wright By using the VALS table I would group the target reader of Glamour as achievers. Marketing and promotional content Glamour magazine has been available to buy as a paper copy since 1939 and in more recent years has become available digitally. The cost of buying a paper copy of Glamour is a fixed price of ? weekly, and is available in any large supermarket or book store, once a paper copy has been bought the reader can use the promotional certificate inside to get six copies at half price and get a free gift also. By accessing the Glamour website customers can avail of accounts based marketing, Glamour allow their readers to subscribe online which offers them business to customer savings and free gifts with their subscription, the proce ss is simple, the reader only has to click on the subscription link and follow the direct debit instructions. Glamour is Britain’s No. women’s magazine, with circulatory figures for Glamour year ending 2009 were 515,281 according to Audit Bureau of Circulation Glamour’s promotional presence online is that on all the Conde Nast Publications, there is a footer throughout the websites which gives the user links to all Conde Nast publications and all of their brands, for example the footer is placed on all Conde Nast websites making Glamour Magazine accessible from other websites such as Vogue and GQ. The footer also offers the reader the option of contacting the magazine in numerous languages including Polish, Spanish, French and German. Product strategy It is crucial that all elements of the product strategy complement each other, by ensuring the right mix of product, pricing strategy, promotion and place, will determine the success of the good/service. Identifying the need for the product is the basis, the pricing strategy must be realistic and meet the needs of the target market, Glamour has a set weekly price of ? 2 for their magazine, and the average cost of a magazine is between 50p and ? 4 making Glamour priced at middle of the range. The promotional element of Glamour’s magazine is done with the use of A list celebrities on the front cover, fashion icons and idols, selling provocative images and the colours that make the magazine stand out amongst others, alongside the online promotion that Conde Nast Publications offer to all their brands using the medium of each brands individual website. The product must be placed where the targeted consumer will be able to access it easily; Glamour is sold through Newsagents, book stores, supermarkets and through pre paid subscriptions. The importance of consumer behaviour It is important that a company understands consumer behaviour, it could be the difference between the success or failure of a marketing strategy, if the wrong customers are targeted the efforts will be ineffective and a waste of resources. By appreciating the importance of consumer behaviour marketers will be able to predict better the trends of the consumers and change their products or services to meet the ever changing customer wants and demands. One way of understanding better consumer behaviour is using loyalty cards to track what the consumer is buying and when they buy. Consumer behaviour theories are crucially important to companies as they help understand Psychology of consumers like Abraham Maslow’s hierarchy of needs of individuals helps outline the basics of psychological need, which therefore helps to market products better and adapt marketing campaigns appropriately. Issues that may influence consumer behaviour may include ethical, or social changes, like the discovery of child labour issues or fur versus fake fur, are consumers as willing to buy if they know issues such as this. According to Dragon International (1991), and the Cone and Roper study (Simon, 1995) consumers are interested in ethical behaviour beyond those issues that directly impact on them, and would be more discriminating in their purchases if they were given more information about ethically and socially responsible activities. Future trends Future trends that I would predict for the magazine industry is that the decline in circulatory figures will continue, with the presence of the internet becoming stronger and the people trying to become more environmentally friendly. According to ONS, 70% of homes in the UK now have internet access which is a rise of 28% since 2006. I predict that many of Glamour’s readers will switch from their hard copy and move onto reading their favourite articles online, whilst on the go from mobile devices, although I don’t believe that the digital copy will be the only copy available, hard copies may become fewer and more expensive, as some readers will still enjoy the smell and touch of a paper magazine. Internet Access 0% of households had access in 2009 Office of national statistics {draw:frame} Conclusion In conclusion, having analysed Glamour magazine I have found that the reader is being targeted with an enormous amount of advertising content, over half the magazine is adverts for premium products which appear in all Glamour issues only changing moderately, eventually leaving these advertisements unnoticeable. Throughout the magazine there is very little editorial content of which has very little conten t or depth, the reader is mostly purchasing advertisements. This magazine already has a strong online presence of which I believe will only get stronger following their downturn in psychical sales. Bibliography Books Foxall, Gordon R. Consumer psychology for marketing / Gordon Foxall, Ronald Goldsmith, Stephen. – 2nd ed . . . . – London : International Thomson Business Press, 1998 . Wright, Ray, 1942- Consumer behaviour / Ray Wright. – London : Thomson Learning, 2006 Antonides, Gerrit, 1951- Consumer behaviour: a European perspective / Gerrit Antonides and W. Fred v. Chichester : Wiley, 1998 Electronic resources http://www. glamourmagazine. co. uk/default. aspx? gclid=cjxurovo3qacfsu8laodm0r9fg: accessed via www. glamour. com accessed 29/03/2010 https://www. magazineboutique. co. uk/secureonline/quicksubs_tpl. asp? m=469&src=2214 accessed via www. glamour. com 29/03/2010 http://www. condenast. co. uk/ accessed via www. glamour. com accessed 05/04/2010 http://www. abc. org. uk/SearchResults. aspx? SearchInput=glamour&Where ToSearch=Data accessed via: http://www. abc. org. k/ : accessed 05/04/2010 http://loft965. files. wordpress. com/2010/02/430danniiglamourcover. jpg accessed via www. google. com 05/04/2010 http://media. onsugar. com/files/2010/02/07/1/485/4852708/61f6142ea24cbac7_Dannii_Minogue. jpg accessed via www. google. com accessed 05/04/2010 http://www. gq-magazine. co. uk/ accessed via www. glamour. com accessed 11th/April/2010 http://www. vogue. co. uk/ accessed via www. glamour. comaccessed 11th/April/2010 http://www. statistics. gov. uk/cci/nugget. asp? ID=8 accessed via

Education Is the Main Agent of Secondary Socialisation Essay

Secondary socialisation is an ongoing process which occurs when a child leaves a family environment and continues learning how to live as a member of society. There is always an influence to help carry out this process, this is known as an agent of socialisation. The perfect example of an agent of secondary socialisation is Education, more precisely, school. At school, the student continues learning that which they started learning at home. The aim of education is for the individual to learn how to behave in certain situations and places. One of the main aims of education in schools is the preparation for the world of work, one of the most predominant aspects of social life. Functionalists view the positive aspects when it comes to education’s contribution to society as a whole. Functionalists view education as meritocratic, stating that it is a system which is fair on everyone. They attribute intelligence and effort as being the keys to success. Parsons, a functionalist, says that schools are a major tool when it comes to role allocation. He views education as being important when selecting the future roles of individuals in society. In his own words, he states that an educational system ‘’functions to allocate these human resources within the role-structure of adult society’. Parsons therefore concludes that schools test the student while also evaluates them, to give a suitable job based upon the talents and skills that the student has. Parsons view regarding the values transmitted may not have been that of society as a whole, but perhaps as a ruling minority. Something which Parsons has been criticised for. His view upon schools being a meritocratic system was also questioned. Meanwhile, another functionalist, Durkheim, says that schools are society in miniature which is modelled after the social system. Same as in society, in school, an individual has to abide by a certain set of rules which in turn prepares the student for interaction with the members of society as a whole. Durkheim believes that the rules should be enforced and also punishments should be given to reflect the offence’s seriousness. This being done as a lesson for pupils to act in favour of the interests of society as a whole and also learning to exercise self-discipline in the process. Durkheim also claims that the students learn specific skills which are important for their future occupation, saying that this is important due to the increasing specialisation of labour. Durkheim is criticized for her descriptions of how schools act, with some researchers questioning this. David Hargreaves says that education in modern Britain fails to promote self-discipline. Bowles and Gintis, Marxist economists, do not agree with the Functionalists in their view that education is meritocratic. They believe that achievement can be influenced by the class background, citing this influence as the most important one, claiming that there is no such thing as equality. Despite education being open to all, they claim that some have more opportunities than others. Children who are of wealthier and more powerful backgrounds tend to have higher qualifications and more respectable jobs, without any reference to their abilities. Bowles and Gintis say that this is disguised by a myth of meritocracy done by the educational system. Those who do not have access to success do not blame the system which has forced them to fail, but blame themselves. Their views are criticised for claims regarding how the student’s personalities are shaped because of the school. No matter what kind of view or perspective is presented regarding the subject of education, it is quite obvious that education or school is one of the main agents of socialisation because we can say that school regulations are similar to those we find in the work place. Therefore the student learns norms and values that are expected in society.